Get ‘Swing Fit’ by the sea as first ever joyful cardio fitness club comes to Brighton

NEWS RELEASE: 4th July 2017

Time to get ‘Swing Fit’ as first ever joyful cardio fitness club comes to Brighton

  • Backed by BBC’s Dragons’ Den funding, and inspired by the joyful sounds of Swing music, SwingTrain offers Brighton’s entrepreneurial fitness and dance enthusiasts the opportunity to manage their own unique fitness classes
  • SwingTrain, the latest high-intensity, dance cardio exercise programme, comes to Brighton as founder and celebrity dance instructor Scott Cupit searches for more local SwingTrain instructors in a bid to get people dancing their way to fitness.

With classes already taking place at almost 50 locations throughout the UK and abroad, SwingTrain is inviting enthusiastic, talented and outgoing individuals from all over Brighton to join its growing network of instructors in a mission to get people ‘Swing Fit’ to what is being described as some of the most joyful and happiest music in the world.

Head SwingTrainer, Hannah Moore, will be running a training day for SwingTrainers on Saturday 29th July from 1pm – 5pm at Indigenous People at Hove Studios and is encouraging fitness and dance enthusiasts of all levels to attend the workshop and find out what it takes to become a fully-qualified SwingTrainer.

During the four-hour workshop Hannah will demonstrate choreographed, follow-along dance routines, teaching techniques and class management skills. After a short assessment students can then become fully-qualified instructors, allowing them to advertise and manage their own SwingTrain fitness classes in their local area with the full support of SwingTrain HQ.

Entrepreneur and founder of Swing Patrol Scott Cupit commented: “For those looking to avoid the mundane gym workouts, SwingTrain offers something very different. It’s suitable for people of all levels of fitness and the classes provide a total body workout, working legs, arms and core. It’s all done to music that is so infectious, that you won’t realise you’re burning up to 500 calories an hour.

“We take some of the individual dance steps from vintage dances popular throughout the Swing era of the 1920s, 30s and 40s, and turn them into choreographed fitness routines. The result? A fun and effective dance cardio workout inspired by the joyful and energetic sounds of Charleston, Swing, Electro-Swing, Gospel and Hot Jazz.”

Cupit continued: “Now is a great time to join our network of qualified SwingTrain instructors. Our business model offers people, such as college and university students, busy parents and fitness enthusiasts of all levels, the opportunity to start their own business and channel their entrepreneurial skills.”

Holly Nicholls, a recent graduate from King’s College London qualified as a SwingTrain teacher and said: “I was never really interested in going to a gym. Membership tends to be expensive and I find them boring. Being an accredited SwingTrain instructor is an enjoyable activity that I can schedule alongside my studies. After attending a similar ‘Train the Trainer’ day I now teach twice, sometimes three times a week, at my university and in my local area.”

Investor Deborah Meaden said: “When Scott first appeared on the BBC’s Dragons’ Den and presented his ideas I was immediately impressed by his enthusiasm and intelligent approach towards expanding his business venture called Swing Patrol. Since then his brand of swing dance classes, workshops and events has gone from strength to strength.”


There’s been a tremendous revival in all things vintage over the last few years, including learning to perform the original vintage dances such as Lindy Hop, Charleston, Balboa, solo jazz and Shag.

Cupit added: “It’s not hard to see why there’s currently so much interest in swing dancing. The vintage fashion appeals to many; the music appeals to all ages, from more upbeat electro-swing mixes, traditional big band tunes from the likes of Duke Ellington and the enchanting vocals of Nina Simone. We’ve taken this growing interest and developed a unique fitness class that will allow newly-qualified SwingTrain instructors to motivate others to reach their fitness goals.”


Instructors will receive on-going support from SwingTrain HQ, and will have access to a range of resources, such as new choreography, music playlists, branded materials and a marketing starter pack.

Tickets cost £39 and can be booked here. The first three registrations will be offered free of charge.

To register for the event, or for further information on how to become a SwingTrain instructor visit

Useful Links:

Notes to Editors

  • A selection of high-res SwingTrain images and a promotional video can be downloaded here.
  • Brighton SwingTrain ‘Train the Trainer’ day – Saturday 29th July, 1pm – 5pm, Indigenous People, Hove Studios, Unit 3, Hove Business Centre, Fonthill Rd, Hove, BN3 6HA
  • Tickets £39 – Book here

About Scott Cupit

Dance teacher, entrepreneur and now best-selling author of ‘Swing Dance: Fashion, music, culture and key moves’ Scott Cupit first discovered Swing dancing while travelling across America and was instantly drawn to the dance, music and the people. With his business partner Claudia Funder, he founded Swing Patrol in 1998 and now runs weekly classes all over the world, including Melbourne, Sydney, Tasmania, Berlin and London.

In 2009, Scott moved to the UK and founded Swing Patrol London which has now grown to a community of over 1,500 dancers, a passionate teaching team, four award-winning dance troupes and a dedicated team of staff and volunteers. Swing Patrol runs over 40 weekly classes across 35 venues in London, along with Swing dance events, festivals and workshops. Further information about Scott Cupit and Swing Patrol can be found here:

About Scott Cupit

About Swing Patrol

For further information, or to arrange an interview with Scott Cupit, please contact:


Marcus Edgar

[email protected]

+44 (0)7810 876 077


Scott Cupit (Director)

[email protected]


You may also like:
Dancing at the Brighton Bandstand image
19 Aug| 2019

Dancing at the Brighton Bandstand

We had a fantastic time dancing at the Brighton Bandstand again this summer and a massive thanks to the many who have come and danced. A special thanks to Nicole who has been instrumental in managing these free dances.   Scroll down to check out our photo and video gallery of the awesome Brighton swing […]

Swing Patrol in the Argus: September 2018 image
15 Jan| 2019

Swing Patrol in the Argus: September 2018

(Click here to read the full article) Swing storms Brighton seafront as dancers perform on bandstand BRIGHTON AND HOVE seafront has been swamped by swing dancing this summer following a series of bandstand dances organised by a national dance group. Swing Patrol, a national Brighton-based dance organisation with more than 1,500 members, has organised the dances […]

Swing Patrol in The Docklands & East London Advertiser image
17 Oct| 2018

Swing Patrol in The Docklands & East London Advertiser

SWING DANCING HOT-FOOTING IT’S WAY TO SPITALFIELDS MARKET FOR A FUN SUMMER Every Summer, TV’s Dragons’ Den success Swing Patrol plans a season of free outdoor dance and fitness activities at Spitalfields Market to get east London to swing. Swing Patrol wants to encourage people to simply turn up at Spitalfields and experience the joy […]