Scott chatted to Eventbrite about making a living from your passion.
“When we started Swing Patrol back in 2009 we had a tiny budget for advertising but that went really quickly. We did everything manually – spent all Saturdays printing cheap flyers and putting them in letterboxes. When we first started we went to local shops and cafes, putting posters up and giving out a few free classes to thank them. We also got a little boom box and started dancing outside London Underground stations and handing out fliers to drum up students. Swing dancing’s a very visual thing, so if you see it, it’s really joyful.”
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