Dragons’ Den winners Swing Patrol launch first B2B campaign

Swing Patrol have launched our first B2B offerings.

Swing Patrol, the community of dancers who won investment from Deborah Maeden in the latest series of the BBC’s Dragon’s Den, has launched its first marketing campaign targeting businesses.

The activity aims to promote its corporate entertainment services, sponsorship opportunities and vintage-themed company Christmas parties.

This will be the first time the dance company will invest in developing their B2B offering, with a core focus on building their communities on LinkedIn. Its teachers and support team are receiving LinkedIn training to build their individual profiles and increase interactions on the platform. This group of LinkedIn users will then devise a social strategy for this platform with the aim of identifying relevant contributions to share with connections and groups. At the same time the brand will be investing in three LinkedIn Ad campaigns…

Scott Cupit, founder of Swing Patrol, said:

“On Dragons’ Den, three of the investors made offers to get involved with Swing Patrol. Business people like what Swing Patrol does, so it makes sense to make more of them aware of the corporate entertainment and sponsorship opportunities we provide…”

Find out more in this article from B2B Marketing.

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